After working with dozens of K8s startups on content marketing campaigns, I noticed a pattern: Many startups can’t answer questions about what their product is and who it is for, at least not in under 15 minutes. Now I help companies confidently give their product a label and focus their marketing and sales on the types of companies and engineers that will value it most.
April 15th, 2021 | 41 mins 12 secs
agile, brandon johnson, career, cloud, consulting, devops, diy, emily omier, enterprise, eric the it guy, it, it guy, itguyeric, marketing, open source, open tech, open-tech, opensource, positioning, red hat, sudo show, technical marketing, technology
On this episode, Eric has a chat with Emily Omier, a startup consultant and public speaker. Hear Emily's thoughts positioning, open source, and what bad positioning can do to your community. Plus, get a sneak peak at what the Destination Linux Network is up to!